In today's tough business environment, some companies manage to stand out and achieve remarkable success. One such company is Changzhou Xute Jifeng Tool Co., Ltd. (referred to as “Jifeng”). Despite having only three salespeople, Jifeng consistently achieves impressive annual sales of 40-50 million RMB, with a 40% growth rate year after year. What's even more impressive is that their newest export employee, born in 1999, has already achieved 3 million RMB in sales. How have they managed to achieve such success?

1. Precise Market Positioning to Capture First-Mover Advantage

Jifeng started as a trading company and has since evolved into an integrated trade and manufacturing enterprise. They specialize in products like milling cutters and drill bits, which are in high demand in sectors like aerospace and healthcare. The reason Jifeng achieves such solid performance each year lies in two main factors: strict quality control and precise market positioning.

Jifeng is excellent at market expansion. Initially, they focused on Southeast Asia and performed well in that region. However, in recent years, they have been expanding their reach to the Middle East and Europe, eyeing these growing markets. Their import export director has mentioned that the next target market will be Russia.

Why these markets?

The answer is simple: the Middle East and Russia are experiencing rapid development. With more people having higher disposable income, the demand for quality products has risen significantly. Jifeng has recognized this opportunity and is positioning itself to make a significant impact in these regions.

2. Proactive Approach to Client Development

In client development, Jifeng no longer relies on customers coming to them. Instead, they have taken a proactive approach. They now primarily use the Tendata Import Export SaaS Platform to develop customers. By leveraging social media platforms like Instagram, LinkedIn, and Facebook, Jifeng actively seeks out and connects with potential customers.

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In the process of customer selection, Jifeng begins with a broad search, and then uses the Tendata platform to dive deeper into the trade records, purchasing trends, transaction amounts, and company websites of potential clients. This helps them identify companies with a track record of importing goods from China, which saves them a lot of time in the screening process and improves the effectiveness of finding real prospects.

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Finally, Jifeng uses tools like email and WhatsApp to establish contact with potential clients.

3. Targeted Communication to Improve Conversion Rates

Once they establish contact with potential clients, Jifeng tailors their communication based on the client's needs. If a client is ready to place an order, they focus on processing the order. If the client is only casually engaging, they keep in touch, hoping to develop a long-term supplier relationship.

Through their communication efforts, they've found that email and WhatsApp are the most effective tools. While some clients may ignore emails, they still tend to use them for placing orders or discussing issues. So, Jifeng continues to rely on email as one of their primary communication channels.

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Take Kathy, a young team member born in 1999. Despite her age, she has developed her own method for contacting customers. Kathy uses Tendata's email management tool to send bulk emails to potential clients. Then, based on the responses and open rates of those emails, she categorizes the clients and follows up accordingly. For clients who open and click on her emails, she focuses on one-on-one follow-ups to improve conversion rates.

Despite being relatively young, Kathy has managed to achieve 3 million RMB in sales in just one year!

Jifeng's success is a great example of how precision in market positioning, proactive client development, and targeted communication can lead to sustainable growth in today's highly competitive global trade environment. By embracing digital tools like Tendata and leveraging social media for customer outreach, they've managed to stay ahead of the curve and expand into new, high-potential markets.