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28-03-2025
A veteran with 20 years in import and export tells the truth: Client development software is useful, but the right method is even more important!
Real-World Experience from Gu Qi of Jiangsu Jinwawa Animation Industry Co., Ltd.:
When I first started using Tendata, I was skeptical—could this really help me find clients?
Turns out, Tendata is a game-changer. It lets you see what overseas clients have purchased, how much they bought, when they bought it, and even provides contact details of procurement managers, including emails and social media. It's like playing poker with all your opponent's cards laid out. If you still can't win, you need to rethink your strategy.
🔹 Try it for free: (Click to develop global clients now)
But Software Alone Isn't Enough—The Key Is Strategy
✔ Focus on quality over quantity – Initially, I wanted to grab every client. Now, I only focus on 10 key clients. It's like farming—cultivating 10 acres properly is better than spreading thin over 100. Last year, my biggest client alone brought in $2 million.
✔ Dare to let go – Every year, I eliminate one old client and bring in 1-2 new ones. Just like an old phone slows down, your client structure needs regular “memory cleanup.”
✔ Diversify risks – No single client takes up more than 30% of my business. If one drops out, it won't be a disaster.
How to Stay Profitable in a Tough Market
Market conditions are tough, but smart entrepreneurs always find a way.
📈 Instead of competing on price, I shifted focus to the high-end market in Europe and the U.S.. When everyone was selling cheap products, I sold premium organic versions.
📊 Using Tendata, I targeted high-spending clients. When we connected, I gave them a video tour of our factory, showing our dyeing equipment and quality control. Once they saw our process, they accepted the higher price.
🛠 Every year, I reinvest 2% of profits into upgrading equipment. A new setting machine reduced labor costs by 3 people and doubled efficiency.
🔹 Try it for free: (Click to develop global clients now)
Newcomers using software often make mistakes
🚨 Last month, one of my sales reps sent 500 mass emails via Tendata—only three replies!
I told him to focus on just five key clients per week and mention their previous year's purchasing volume during video calls. By the second week, he secured two trial orders.
Using software is like holding a powerful rifle—you need to aim carefully, not blindly spray bullets.
Experienced players now have even more opportunities
Last year, we found a U.S. customer whose purchasing volume had suddenly dropped by 50%.
After reaching out, we learned they had changed procurement managers. We flew in with samples and redesigned their color scheme in just three days, successfully snatching this client from a competitor.
Customer development software is useful, but methodology matters more!
While international customer development software provides great convenience, the right strategy is even more critical.
✅ Market Positioning: Choosing the right market is the first step to success. Gu focused on Europe and the U.S. because of higher profit margins, proving that understanding market demand and competitors is key.
✅ Product Quality & Service: High-quality products and services build customer trust and long-term cooperation.
✅ Multi-Channel Marketing: Besides using software, we also leverage Alibaba International, trade shows, and multiple marketing channels to expand our reach.
✅ Genuine Communication: Every interaction should be sincere. Gu prefers direct phone or video calls, which help him better understand client needs and establish long-term relationships.
Tendata is truly powerful!
It provides valuable insights, helps us locate potential customers quickly, and significantly reduces the time needed for customer development.
However, remember—software is just a tool; methodology is key. Tailoring your approach based on different customer needs is what turns potential leads into actual orders.
(Click here for a free trial to develop global customers!)
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