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25-09-2024
As a newcomer to foreign trade, finding clients can feel overwhelming at first. The highly competitive nature of the industry often leaves beginners unsure of where to start. However, by mastering some common customer development techniques and tools, even those new to the field can successfully find international buyers that are right for them. Here are some of the most commonly used methods for new foreign trade professionals to find clients: >> Learn all the ways new foreign trade professionals can find clients
I. Offline Channels
1. Referrals from existing clients
2. Attending trade shows
3. Industry associations
II. Online Channels
1. Searching for clients via search engines
2. Using B2B platforms and driving traffic through standalone websites
3. Finding clients on social media
4. Using SEO and SEM for lead generation
5. Customs data
III. Which Channel is Most Recommended for New Foreign Trade Professionals?
While the above methods are commonly used by beginners in foreign trade, they come with challenges. For instance, searching for potential clients online may provide incomplete data, and methods like trade shows and social media can be time-consuming with unclear client intent. In such cases, how to accurately target buyers, understand their purchasing needs, and improve the conversion rate becomes a pressing issue for new foreign trade professionals. This is where customs data becomes a powerful tool.
For newcomers, customs data is an incredibly valuable tool for client development. By recording import and export data from various countries, customs data provides clear market dynamics and detailed buyer information. This helps newcomers understand the purchasing behavior of their target market more clearly, precisely target active buyers, and improve client development efficiency.
Compared to traditional methods, customs data has the following advantages:
· Accurate Buyer Targeting: Customs data allows you to access information about buyers who have already made transactions, eliminating blind outreach.
· Track Competitor Activity: You can use customs data to learn about your competitors' key clients, shipment volumes, and transaction frequency, helping you create effective sales strategies.
· Insight into Market Demand: By analyzing import volumes and product types from different countries, you can quickly understand market demand and industry trends, allowing you to adjust your product offerings and sales direction effectively.
IV. How to Use Customs Data to Find Clients?
There are many customs data platforms available in the market. Here, we recommend Tendata, a customs data platform covering import and export data from 218 countries and regions, including over 2 billion trade records and information on 130 million international buyers. Tendata's data is sourced from raw customs data, commercial data, and internet data, with timely updates.
Here's an example using Tendata to help you understand how to find clients with customs data:
1. Step 1: On Tendata, select a country and enter the product name or HS code to view all buyers or suppliers with trade records for that product in the selected country.
· For example, if you want to export cars to the United States, you would need to find car buyers in the U.S. By entering "car" into Tendata and selecting the U.S., you can see that as of four days ago, there were 43,952 U.S. companies with purchase records for cars in 2024. These companies could be your potential clients.
>> Find global trade records with Tendata <<
2. Step 2: You can narrow down the pool of clients based on purchase records, purchase volume, and time of purchase to identify more precise clients. Tendata provides detailed purchase information for each client, helping you pinpoint the right customers. (Note: U.S. customs data does not provide pricing information.)
>> Use Tendata to find clients as a new foreign trade professional <<
3. Step 3: Next, you can directly access client contact information from Tendata and reach out! Tendata provides contact details for executives, buyers, and other key personnel, allowing you to connect with decision-makers and increase your client development efficiency.
>> Get client contact information from Tendata <<
With Tendata customs data, finding clients as a newcomer to foreign trade no longer needs to be a daunting task. The precision and comprehensiveness of the data not only help beginners efficiently find clients but also provide strong market insights. As global trade competition intensifies, customs data is undoubtedly becoming a powerful tool for foreign trade businesses to develop clients.
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