Brazil stands as the undisputed heavyweight in Latin America—boasting massive population size, technological growth, and market potential.

I. Top Export Categories

Brazil is a global powerhouse in agricultural and mineral exports. In 2024, the following categories stood out:

1. Agricultural Products & Food

·Soybeans and Soy Products (HS Code 12): As the world's largest soybean exporter, Brazil is expected to exceed $50 billion in soybean export value in 2024, driven by strong demand from China.

·Meat (Beef & Poultry) (HS Code 02): With increasing demand from Asia and the Middle East, beef exports rose by 8–10% year-on-year.

·Coffee & Sugar (HS Codes 09/17): Global price increases led to a significant rise in export value for both commodities.

2. Mineral Resources

·Iron Ore (HS Code 26): Making up over 15% of Brazil's total exports, iron ore is primarily shipped to China and the EU. Prices have fluctuated in 2024, but demand remains stable.

·Crude Oil & Petroleum Products (HS Code 27): With expanded capacity in pre-salt oil fields, crude oil exports grew by 12% year-on-year.

3. Forestry Products

Pulp & Timber (HS Codes 47/44): Strong demand from China's paper industry continues to drive growth in pulp exports.

4. Manufactured Goods

Aircraft and Parts (HS Code 88): Embraer's regional jet exports are recovering, with primary markets in North America and Africa.

II. Top Import Categories

Brazil's relatively weak industrial base means it relies heavily on imported high-value-added goods. In 2024, major import categories include:

1. Industrial Machinery & Equipment (HS Code 84)

Strong demand for mining and agricultural machinery, mainly sourced from China and Germany.

2. Electronics & Components (HS Code 85)

Semiconductor and telecom equipment imports grew by 20%, with China as the largest supplier.

3. Chemicals (HS Codes 28–38)

Fertilizers (HS Code 31):

As an agricultural powerhouse, fertilizer imports account for over 30% of chemical imports, with major suppliers being Russia and Canada.

Pharmaceutical Ingredients (HS Code 30):

Brazil's domestic pharmaceutical industry relies heavily on imported APIs, especially from China and India.

4. Automobiles & Parts (HS Code 87)

Import of EV parts surged, driven by market expansion from BYD and Tesla in Brazil.

5. Renewable Energy Equipment

Solar Panels & Wind Turbines (HS Code 85):

With the Brazilian government pushing for a green energy transition, imports of renewable energy equipment rose by 35%.

III. How to Develop Customers in Brazil

To successfully develop the Brazilian market, it's essential to understand local characteristics, cultural customs, and legal regulations. Building strong relationships with local partners and using both online and offline channels can help expand your reach and drive business growth.

(1) Key Trade Shows in Brazil – 2025

1.Brazil International Nonwoven & Technical Textiles Exhibition

Date: February 18–20, 2025

Exhibits: Nonwoven materials and related processed products, fiber raw materials and chemical auxiliaries, nonwoven technology and equipment, coated fabrics, production and processing technologies.

2.Brazil International Consumer Electronics Expo

Date: April 15–19, 2025

Exhibits: Building materials, construction machinery and equipment, interior design and renovation materials, real estate development projects, sustainable building solutions.

3.Brazil International Building Materials Expo

Date: April 8–11, 2025

Exhibits: Hardware tools and construction materials, kitchen and bathroom decor, integrated lighting and installation, outdoor systems, doors and windows.

4.Brazil International Industrial Machinery Exhibition

Date: June 3–7, 2025

Exhibits: Industrial machinery and equipment, automation and robotics, metal processing equipment, automotive manufacturing and parts, packaging machinery, plastic and rubber equipment.

5.West São Paulo Consumer Electronics & Home Appliances Fair

Date: June 23–26, 2025

Exhibits: Home appliances, consumer electronics, appliance parts and electronic components, kitchenware.

6.Brazil International Food & Beverage Exhibition

Date: June 25–28, 2025

Exhibits: Food ingredients and processing equipment, beverage production technology, packaging solutions, food safety and quality control equipment, health and nutritional foods.

7.Brazil International Auto Show

Date: September 2–12, 2025

Exhibits: Passenger and commercial vehicles, new energy vehicle technologies and products, auto parts and accessories, auto maintenance and service equipment.

8.Brazil International Power Expo

Date: September 9–12, 2025

Exhibits: Power products (generators, transmission and distribution equipment), electronic components, new energy products (solar PV, batteries, energy storage systems).

9.Brazil International Pipes, Pumps, Valves, and Wire & Cable Technology Exhibition

Date: October 29–31, 2025

Exhibits: Pipes (raw materials, welded/seamless steel pipes), valves (energy, cryogenic, petroleum), wire & cable (manufacturing, precision processing machinery).

(2) Popular Search Engines in Brazil

1.Google Brazil

Website: http://www.google.com.br

Features: Brazil-specific search results. A key tool for finding local customers and researching products, services, and competitors.

2.Yahoo Brazil

Website: http://br.yahoo.com/

Features: Widely used in Brazil. Offers a broader search scope to discover potential clients.

3.Exploora

Website: http://www.exploora.com

Features: A smaller local search engine tailored to Brazilian users.

4.Aonde

Website: http://www.aonde.com/

Features: A domestic Brazilian search engine that helps users find local information and services.

(3) Brazilian Trade Portals & Business Directories

1.Trade Portals:

·Brazilian Government Official Site: https://www.gov.br/pt-br

·Ministry of Development, Industry, Trade and Services (MDIC): https://www.gov.br/mdic/pt-br

·Ministry of Finance: https://www.gov.br/economia/pt-br

·Brazilian Trade and Investment Promotion Agency (ApexBrasil): https://apexbrasil.com.br/

·Federal Revenue Bureau: https://www.gov.br/receitafederal/pt-br/

·Central Bank of Brazil: https://www.bcb.gov.br/

·Brazilian Federal and Local Laws Database: http://www4.planalto.gov.br/legislacao/

2.Brazilian Business Directory (Yellow Pages):

www.riolistas.com.br/

www.guiamais.com.br/

www.amarillas.bo/

www.achei.com.br/

www.brazilbiz.com.br/

(4) All-in-One Platform for Developing the Brazilian Market

If you're looking to further tap into Brazil's potential customer base, the Tendata Global Trade Intelligence Platform will be your indispensable tool.

Take automobiles (HS Code: 87038000) as an example: with Tendata, you can quickly access a large number of potential buyers and gain insights into their purchase frequency, volume, procurement cycles, and other key data. This helps you analyze their buying patterns and real needs—making it easier to connect with the right clients. (Apply for a free trial to develop global customers.)

In addition to analyzing and evaluating your own products, it's equally important to study your competitors. By comparing and analyzing their products, you can identify the strengths and weaknesses of your own offerings and pinpoint gaps in the market. The Tendata platform allows you to filter results based on multiple combinations—such as competing products, buyers, supply frequency, and price—helping you monitor competitor supply chains, pricing trends, and purchasing behaviors in real time. This empowers trading companies to better understand their competition and develop more targeted market strategies.

Beyond powerful analytics, Tendata comes with an integrated contact database. With just a click, you can view detailed information about key decision-makers—such as procurement managers and executives—including their email addresses, LinkedIn profiles, and Facebook accounts. Even better, the platform links directly to major global social networks like LinkedIn, providing a fast and convenient way to connect with your target clients.

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