Leading Cranberry Export Overview

In 2023, global exports of cranberries amounted to a total of US$574.6 million. This figure reflects a decrease of -6.9% compared to 2019, when global cranberry exports were valued at $617 million. Year over year, the value of cranberry exports fell by -2.3% from $588.2 million in 2022.

Cranberries are known for their hard, sour, and bitter taste. Consequently, about 95% of cranberries are processed into products like cranberry juice or sauce. Cranberry juices are typically sweetened or blended with other fruit juices to reduce their tartness.

The top five cranberry exporters—United States, Canada, Netherlands, Chile, and Germany—accounted for 93.4% of all global cranberry exports in 2023.

From a continental perspective, North American countries led the cranberry export market in 2023, with shipments valued at $378.5 million, representing 65.9% of the global total. Europe was the second-largest exporter, contributing 27.3% to global exports. Smaller shares of cranberry exports came from Latin America (5.8%), Asia (1.1%), Oceania (0.03%), and Africa (0.01%).

Leading Cranberry Import Overview

In 2023, the top cranberry importers were the Netherlands, mainland China, Germany, Mexico, and Poland. These countries collectively accounted for about 49.6% of global cranberry imports.

The data indicate a more concentrated export market, with 60 exporters accounting for 93.4% of global sales, compared to nearly 140 importing countries, with the top five importers consuming roughly half (49.6%) of the total.

European countries imported the largest share of cranberries (53.4%) in 2023, followed by Asia (21.3%), North America (19.8%), Latin America (2.9%), Oceania (2%), and Africa (0.5%).

For research purposes, cranberries fall under the 6-digit Harmonized Tariff System code 200893, which includes prepared or preserved cranberries.

Top Cranberry Importing Companies

According to data provided by Tendata, the top cranberry importers in the world in 2023 are:

1.GRUPO PREMIER DE OCCIDENTE (5.12%, $19.33 Million)

2.TAJIR PRIVATE LIMITED (4.63%, $17.46 Million)

3.ТОО GRANDEZZA (4.44%, $16.76 Million)

4.IMPORTADORA PRIMEX (3.69%, $13.93 Million)

5.COMERCIALIZADORA MEXICO AMERICANA (3.46%, $13.06 Million)

6.DABUR INDIA LIMITED (2.68%, $10.12 Million)

7.HORTIFRUT PERU S A C (2.18%, $8.24 Million)

8.COMERCIALIZADORA ELORO (1.65%, $6.22 Million)

9.FALL CREEK PERU S R L (1.62%, $6.12 Million)

10.HORTIFRUT - PERU S.A.C. (1.55%, $5.84 Million)

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Top Cranberry Exporting Companies

According to data provided by Tendata, the top cranberry exporters in the world in 2023 are:

1.CAMPOSOL S A (11.23%, $208.77 Million)

2.HORTIFRUT PERU S A C (8.11%, $150.83 Million)

3.AGRICOLA CERRO PRIETO S A (7.57%, $140.74 Million)

4.COMPLEJO AGROINDUSTRIAL BETA S A (6.84%, $127.16 Million)

5.AGROVISION PERU S A C (4.55%, $84.67 Million)

6.HASS PERU S A (3.45%, $64.24 Million)

7.DANPER TRUJILLO S A C (3.33%, $61.88 Million)

8.EXPORTADORA FRUTICOLA DEL SUR SA (3.18%, $59.11 Million)

9.SOCIEDAD AGRICOLA DROKASA S A (3.05%, $56.77 Million)

10.BLUEBERRIES PERU S A C (2.57%, $47.79 Million)

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Leading Cranberry Importing Countries

The cost of imported cranberries decreased by -2.7% over the five-year period starting in 2019 but grew by 2.4% since 2022.

Here are the 15 leading markets for cranberry imports in 2023:

1.Netherlands: US$98.1 million (17.4% of total imported cranberries)

2.Mainland China: $57.7 million (10.2%)

3.Germany: $43.8 million (7.7%)

4.Mexico: $43.4 million (7.7%)

5.Poland: $37.4 million (6.6%)

6.United States: $35.8 million (6.3%)

7.Canada: $32.9 million (5.8%)

8.United Kingdom: $21.8 million (3.9%)

9.France: $14.1 million (2.5%)

10.Spain: $12.3 million (2.2%)

11.South Korea: $11.8 million (2.1%)

12.Italy: $11.5 million (2%)

13.Taiwan: $10.5 million (1.9%)

14.India: $9.1 million (1.6%)

15.Australia: $7.2 million (1.3%)

These 15 countries accounted for nearly four-fifths (79.2%) of global cranberry imports in 2023.

The fastest-growing cranberry importers since 2022 include Mexico (up 66.4%), Italy (up 37.2%), mainland China (up 19.3%), and Germany (up 12%).

Top Cranberry Exporting Countries

Here are the top 15 cranberry exporting countries in 2023:

1.United States: US$267.2 million (46.5% of total exported cranberries)

2.Canada: $111.3 million (19.4%)

3.Netherlands: $97.6 million (17%)

4.Chile: $32.9 million (5.7%)

5.Germany: $27.9 million (4.8%)

6.Poland: $5.8 million (1%)

7.Spain: $4.2 million (0.7%)

8.United Kingdom: $3.4 million (0.6%)

9.Malaysia: $3.3 million (0.6%)

10.Slovakia: $2.7 million (0.5%)

11.Italy: $2.5 million (0.4%)

12.Austria: $2.4 million (0.4%)

13.Denmark: $2.3 million (0.4%)

14.Finland: $1.3 million (0.2%)

15.Estonia: $905,000 (0.2%)

These countries shipped 98.5% of globally exported cranberries in 2023.

The fastest-growing cranberry exporters since 2022 include Spain (up 509.9%), Slovakia (up 218.2%), Estonia (up 80.6%), and Italy (up 51.4%).

Major suppliers that saw declines in their cranberry exports include Malaysia (down -45.9%), Poland (down -44.3%), Canada (down -12.1%), Finland (down -8.2%), and the United States (down -4.9%).

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