Market Insights
19-06-2024
In 2023, global piano exports reached a total value of US$0.85 billion.
This figure represents an average increase of 10.1% over the five-year period starting in 2018, when piano exports were valued at $847.8 million.
The five leading exporters of pianos in 2023 were Mexico, India, Indonesia, Colombia, and Peru. These countries collectively accounted for a substantial 95.06% of the total piano exports worldwide.
From a regional perspective, Asian countries dominated the piano export market in 2022, with exports valued at $585.8 million, making up nearly two-thirds (62.7%) of the global total. European exporters followed with 33.1%, while North American suppliers contributed 3.7%.
Smaller shares of piano exports came from Latin America (0.4%) excluding Mexico but including the Caribbean, Australia in Oceania (0.1%), and Africa (0.04%).
For research purposes, pianos are classified under the 4-digit Harmonized Tariff System code 9201, which also includes automatic pianos, harpsichords, and similar keyboard stringed instruments.
Leading Piano Export Countries in 2023
The top 10 countries by export value for pianos in 2023 were:
1. Mexico: 58.08%, $499.18 million
2. India: 11.13%, $95.63 million
3. Indonesia: 10.3%, $88.57 million
4. Colombia: 9.85%, $84.65 million
5. Peru: 5.7%, $48.96 million
6. Chile: 1.65%, $14.22 million
7. Ecuador: 1.11%, $9.55 million
8. Japan: 0.75%, $6.47 million
9. Vietnam: 0.63%, $5.43 million
10. Turkey: 0.4%, $3.43 million
These ten countries collectively accounted for 99.6% of global piano exports in 2023.
Trade Surpluses in Pianos
The following countries achieved the highest positive net exports for pianos in 2022. Net exports are calculated as the value of a country’s total exports minus its total imports for the same commodity.
1. Japan: US$310.8 million (up 7.6% since 2018)
2. Indonesia: $138.5 million (up 9.6%)
3. Germany: $134.5 million (up 14.3%)
4. Czech Republic: $22 million (up 11.8%)
5. Austria: $10.8 million (up 154.7%)
6. Philippines: $1.3 million (reversing a -$1.5 million deficit)
7. Estonia: $1.1 million (down -31.2%)
8. Latvia: $514,000 (reversing a -$588,000 deficit)
9. Cambodia: $127,000 (reversing a -$16,000 deficit)
10. Slovakia: $18,000 (down -103%)
11. Equatorial Guinea: $2,000 (reversing a -$15,000 deficit)
12. Gibraltar: $2,000 (reversing an -$11,000 deficit)
13. Mauritania: $1,000 (2021 data unavailable)
Japan led the world in terms of net export surplus for pianos, highlighting its strong competitive position in this market.
Trade Deficits in Pianos
The countries with the highest negative net exports for pianos in 2022 were:
1. China: -US$155.8 million (down 13.3% since 2018)
2. United States: -$116.3 million (up 22.2%)
3. Canada: -$44.1 million (up 37.3%)
4. Australia: -$36.4 million (up 29.2%)
5. United Kingdom: -$28.4 million (up 58.7%)
6. France: -$27.4 million (up 33.5%)
7. Italy: -$18 million (down 1126%)
8. Vietnam: -$17.2 million (up 366%)
9. Hong Kong: -$16 million (up 5.7%)
10. Switzerland: -$15.1 million (up 1.8%)
11. Singapore: -$12.8 million (up 29.2%)
12. United Arab Emirates: -$10.5 million (down 373.1%)
13. South Korea: -$10.1 million (up 69.2%)
14. Taiwan: -$10 million (up 51.2%)
15. Spain: -$8.1 million (up 15.2%)
China had the largest trade deficit in pianos, indicating a significant demand and opportunity for piano-exporting countries to supply this market.
Notable Piano Export Companies
Prominent global piano manufacturers engaged in international trade include:
1. NEWOPTIX MX: 42.61%, $366.26 million
2. RAJHANS INTERNATIONAL: 5.64%, $48.5 million
3. MODEX HARDWARE P LTD: 5%, $43.01 million
4. PRODUCTOS AUTOADHESIVOS ARCLAD S A: 4.49%, $38.6 million
5. PT YAMAHA INDONESIA: 4.15%, $35.67 million
6. KAWAI INDONESIA: 3.38%, $29.05 million
7. DEACERO: 2.33%, $20.07 million
8. ACESCO COLOMBIA S A S: 2.23%, $19.16 million
9. AMEREX: 2.21%, $19.01 million
10. SAMICK INDONESIA: 1.31%, $11.28 million
NEWOPTIX MX stands out as one of the largest global producers of musical instruments, including pianos. RAJHANS INTERNATIONAL is noted for being the largest piano manufacturer in India and claims to operate the world’s largest piano factory.
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