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21-06-2023
Google marketing channel refers to the use of Google's various advertising services and tools to promote one's products or services, so as to attract potential import and export customers. There are many advantages of using Google marketing channel to find your own customers: Google is an international mainstream search engine with high traffic, which can be paired with website promotion. However, SEO pre-optimization time is long and ranking is unstable later; SEM is costly and the quality of clicks is unstable.
Google marketing channels include the following types:
1. Search ads: text ads displayed on Google search result pages, which can be matched and displayed according to users' search intent and keywords.
2. Display ads: image or video ads displayed on Google's affiliate websites, YouTube, Gmail and other platforms, which can be targeted and displayed according to users' interests and behaviors.
3. Video ads: Video ads displayed on YouTube can be recommended and displayed according to users' viewing history and preferences.
4. Shopping ads: Ads for product information displayed on Google search box or shopping platform can be displayed based on users' search terms or browsing history.
5.App Ads: Promotional ads for apps displayed on Google Influencer, Play Store and other platforms, which can be displayed according to users' devices and usage habits.
6. Smart Ads: Ads automatically generated and optimized using Google's artificial intelligence technology, which can be displayed according to users' needs and scenarios.
Advantages of Google marketing channels
1. Wide coverage: Google is the world's largest search engine and online platform with billions of users and websites, which can cover more than 90% of the global Internet users.
2. High precision: Google can precisely target and match users based on their search terms, interests, behaviors, geographic location and many other factors to improve the relevance and conversion rate of ads.
3. Variety of forms: Google provides a variety of types and forms of ads, which can meet the needs of different industries and targets, and also increase the attractiveness and creativity of ads.
4. Measurable effect: Google provides rich and detailed data analysis and reporting tools, which can help advertisers monitor and evaluate the effect of ads and return on investment, and also help optimize and adjust advertising strategies.
Disadvantages of Google marketing channels
1. Higher cost: Since Google ads are charged on a pay-per-click (PPC) or pay-per-display (CPM) basis and are highly competitive, you may need to invest a higher budget to get better results. Especially for some popular or highly competitive industries or keywords, the cost per click or display may be as high as tens of dollars.
2. Complex rules: Since Google has strict rules and standards for ad content and quality, it needs to comply with various policies and regulations, otherwise it may lead to rejection or suspension of ads. This is especially true when it comes to content that is sensitive or violates local laws and regulations, such as those involving gambling, pornography, drugs, weapons, etc.
3. Technical complexity: Since Google ads involve a variety of types and formats, it requires a certain level of technical knowledge and operational skills to create and manage ads effectively. For example, one needs to understand Google's ad ranking mechanism, keyword selection and optimization, ad copywriting and creative production, data analysis and reporting, and other aspects.
Conclusion
Overall, Google marketing channels are a powerful and flexible online marketing tool that can help import/export businesses expand brand awareness, drive traffic to their websites, and increase leads and conversions. However, Google marketing channels also have certain costs and difficulties, which require merchants to invest time and effort to learn and practice in order to maximize its effect. Therefore, when choosing a Google marketing channel, merchants should develop a reasonable strategy and plan based on their goals, budget, resources and competition, and continuously monitor and optimize the effectiveness of their ads to improve their return on investment.
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