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Export News
30-10-2024
Pizza: The Reigning Champion of Italian Frozen Food Exports
Sales of Italian frozen foods continue to grow in international markets. With the recent approval for exporting frozen meat products to the United States, there is significant potential for ready-to-eat Italian foods, particularly for pizza export.
Whether it's round, pan-style, Italian-style, Neapolitan, Roman, white or red pizza, traditional, vegan, or gluten-free—whatever you call it, pizza is synonymous with celebration.
When the fridge is bare, or unexpected guests arrive and nothing is prepared, pizza is the go-to last-minute savior. When dining out with a group with varied tastes, pizza is often the simplest choice.
The global enthusiasm for pizza is undeniable. Surprisingly, this quintessentially Italian food is even more popular abroad than in Italy itself. In the 2020 global pizza consumption rankings, Americans led with 13 kg per person annually, while Italians were Europe’s top consumers at 7.6 kg, followed by Spaniards (4.3 kg), French and Germans (4.2 kg), Britons (4 kg), Belgians (3.8 kg), Portuguese (3.6 kg), and Austrians (3.3 kg).
Market Size
Allied Market Research estimates that the global frozen pizza market will reach a value of $39.373 billion by 2031, with a compound annual growth rate of 7.96% from 2022 to 2031. To understand the scale, consider that in the U.S. alone, the frozen pizza market is valued at around $5.5 billion—20 times the size of Italy's market, reflecting a huge potential for pizza export.
The reasons behind this success lie in changing lifestyles and food preferences among younger generations, who enjoy ready-to-eat products that have long shelf lives and affordable prices. Meanwhile, healthy frozen pizzas are increasingly seen as high-quality foods. Additionally, Italian manufacturers have greatly improved the quality of ingredients used, with PDO (Protected Designation of Origin) or PGI (Protected Geographical Indication) products commonly used in Italian frozen pizzas, supporting continued pizza export growth.
Frozen pizza has entered the global export market with impressive growth and exciting figures. Consider this surprising statistic: in 2024, the main global import markets for frozen pizza are the United States, China, and Italy. Unlike four years ago, when Germany, the United States, and France led, China has rapidly increased its import volume, taking the second position in pizza export demand.
Curious about Italy's main frozen pizza export destinations in 2024? Or which Italian companies are leading in pizza export in 2024?
Tendata provides the latest, 100% reliable and authentic Italian pizza export data. It can assist you in multiple ways, such as generating competitive analysis reports on ports, suppliers, and importers of Italian pizza exporters.
Italian pizza export data includes valuable information for traders, such as customs declaration dates, HS codes, shipping dates, product descriptions, names of export ports, product value, and quantity. You can analyze this data to generate reports on leading exporters, buyers, and destination countries, making it a key tool in navigating the pizza export market.
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