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Export News
29-02-2024
Cuba is the largest island in the Caribbean, covering an area equivalent to one-fifth of France. Prior to the Cuban Revolution, sugarcane production was widespread, covering an extensive land area of 1.2 million hectares. Even today, over 400,000 hectares of land are dedicated to sugarcane cultivation.
For rum enthusiasts, regions well-suited for sugarcane cultivation, with a tropical climate featuring 8 to 10 months of rainfall ranging from 30 to 50 inches annually, are believed to produce the finest rum. Both Cuba and the Dominican Republic remain major producers of sugar. They also produce enough molasses to meet the needs of rum distilleries.
Locally consumed white rums include Cuban rum, Santiago rum, and Arecha rum. The iconic brand exported worldwide is Havana Club rum. Established in 1934, it has gained increasing international success since 1993, thanks to agreements between the Cuban government and the Pernod Ricard Group.
Key features of Cuban rum production include the requirement to use Cuban molasses or sugarcane juice. Unlike many Caribbean regions, all rum in Cuba undergoes column distillation. Before the mid-19th century, pot stills were prevalent, later replaced by column stills. The distilled spirit is separated into two concentrations: 75% or 95%. The percentage may vary slightly between different distilleries.
The spirit distilled to 75% is called aguardiente. It is typically aged for two years in white oak barrels (American ex-bourbon barrels or new barrels). The Maestros de Ron or rum masters of the distillery refer to it as "madre" or "mother."
The madre is then blended with sugarcane wine, and the resulting mixture is rebarreled for further maturation. Depending on the proposed aging scheme, the madre may be blended with sugarcane wine multiple times and rebarreled each time for additional aging.
Cuba has around a dozen rum distilleries. More well-known and easily accessible rums include Havana Club, Santiago de Cuba, Legendario, Cubay, Mulata, Varadero, Santero, Pacto Navio, and Perla del Norte.
Cuban rum is typically aged for three years. Currently, most export-oriented rum producers offer rums aged from 5 to 15 years. A few, led by Santiago de Cuba, have released 20 YO and 25 YO expressions.
To Find Exporters of Cuban Rum, You Can Take the Following Steps:
1. Online Trade Platforms: Search for Cuban rum exporters on international trade platforms such as Alibaba and Global Sources. These platforms provide contact information and product details of many Cuban rum exporters. Directly reaching out to exporters through online trade platforms can yield more information and collaboration details.
2. Attend Industry Trade Shows: Participate in international trade exhibitions and shows related to the spirits industry to discover Cuban rum exporters. These events are major gatherings in the spirits industry, attracting suppliers and buyers from around the world. Engage with Cuban rum producers and exporters face-to-face, learning about their products, production processes, and potential collaborations.
3. Use Customs Data Platforms: Utilize customs data platforms like Tendata to quickly search for information on Cuban rum exporters. These platforms provide details on every transaction related to Cuban rum, including exporter profiles, export destinations, quantities, and more. Analyzing this data can help you understand the export situation of Cuban rum and market trends, assisting in identifying potential partners.
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