Bicycles are a highly popular means of transportation in the Netherlands, with approximately 23 million bicycles in use. The country is renowned for its flat terrain, making bicycle routes easy to navigate.

The Netherlands love for bicycles can be traced back to the 1970s when cars caused delays and congestion on city roads built during the medieval period, not designed to accommodate vehicles. These narrow roads led to numerous fatalities among adults and children. Coupled with the mid-70s rise in oil costs, The Netherlands government encouraged cycling over automobiles.

Today, you'll find bicycle-friendly streets and specially designed routes throughout cities, along with signs reminding cars that they are guests in the world of bicycles. The Netherlands boasts over 35,000 kilometers (21,747 miles) of bicycle lanes, making bicycles more favored than cars.

How to Analyze New Markets Using the Netherlands Bicycle Export Data?

(1) Based on the Netherlands bicycle export data, understand the overview of the Netherlands bicycle exports: the Netherlands is the largest exporter and manufacturer of bicycles in Europe

The Netherlands bicycle export data shows that Globally, Asia stands as the largest bicycle manufacturer, with China and Taiwan being undisputed leaders.

The Netherlands ranks third globally. It is the largest bicycle exporter and manufacturer in Europe, contributing to approximately a quarter of the total EU bicycle exports. Most bicycles exported from the Netherlands are domestically manufactured, with some imported and re-exported.

The overseas shipment of the Netherlands bicycles, including other types, has seen continuous growth for the fourth consecutive year, with a 4.9% increase reaching 1.4 million units in 2022. The annual average growth rate in export volume has been +4.9% from 2019 to 2022, maintaining a consistent trend with slight fluctuations throughout the analysis period. The most significant growth occurred in 2020, with a 6.6% increase. The export peaked in 2022, with expectations of sustained growth in the short term.

(2) Based on the Netherlands bicycle export data, understand The Netherlands export prices (FOB) - 2023

The Netherlands bicycle export data shows that establish a mechanism for regular monitoring of The Netherlands bicycle export market to stay informed about market changes. Adjust product, pricing, and market strategies promptly to maintain competitiveness.

In terms of value, bicycle export revenue slightly decreased to USD 933 million in 2022. From 2019 to 2022, the annual average growth in export revenue was 6.7%, maintaining a relatively stable trend with some noticeable fluctuations throughout the analysis period. The most significant growth rate was observed in 2020, with a 13% increase. Export revenue peaked at USD 954 million in 2021, followed by a decline in the subsequent year.

In August 2023, the average export price for bicycles was USD 886 per unit, showing a 537% increase from the previous month. Export prices experienced a minor growth during the reported period. As a result, export prices reached a peak level and are likely to continue growing in the short term.

There is a significant price difference among major export markets. In August 2023, Belgium had the highest average price (USD 1,464 per unit), while the average price for exports to Sweden (USD 498 per unit) was the lowest.

From August 2022 to August 2023, the price growth rate was most significant for deliveries to Austria (+7.0%), while other major destinations experienced more moderate price growth.

(3) Based on the Netherlands bicycle export data, understand the main export markets for the Netherlands bicycles:

Study the target markets for the Netherlands bicycle exports, analyze countries and regions with significant export volumes. This information can provide insights into potential emerging markets, considering focusing product promotion in these areas to find new opportunities.

Top 10 the Netherlands bicycle export destinations:

1. Germany (315,200 units)

2. Belgium (274,800 units)

3. France (220,700 units)

4. Italy (60,500 units)

5. Austria (58,000 units)

6. Denmark (53,900 units)

7. Poland (53,100 units)

8. Spain (52,500 units)

9. Sweden (47,300 units)

10. United Kingdom (46,700 units)

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